Veterans Business Resources

a portal for all Veterans and SDV Small Business Owners

Central Contractor Registration is Marketing 101

When does it all begin?  Where does it all begin?  Why does it all begin?  How does it all begin?  These questions all relate to the Central Contractor Registration (CCR) and Marketing.  Perhaps the first place we begin to Market our businesses is in the CCR.  By being registered in the CCR, we are screaming to the government and others looking for us, “HERE I AM OVER HERE!  LOOK AT ME!  I’M OPEN AND READY FOR BUSINESS!”  Being registered in the CCR is mandatory before a federal contract can be awarded to your company, period.  

Getting your business registered in the CCR is just part 1 of a 3 part process.  Before moving to the other 2 parts of the process, I want to take a moment and talk about what a good CCR registration looks like.  A good registration has all the required data entry fields completed with good, accurate and truthful information.  Under the heading Business Types, every category that applies to your business is selected.  If you are a construction company or one that requires bonding, that information is filled in accurately and completely.  You want to select every North American Industry Classification System (NAICS) code that applies to your business.  You can now enter up to 1000 NAICS codes.  List all Standard Industry Classification (SIC) codes, Product Service Codes (PSC) and Federal Supply Classification (FSC) codes as they apply to your business.  If you have a Federal Certification, check Small Business Types to ensure your certification is listed.  If not listed, contact your district SBA office for assistance.  People often get slightly confused on this next part.  Under CCR Points of Contact, they are asking for the points of contact within your company for these specific areas; Government Business, Past Performance and Electronic Business.  When you have green boxes with white checks in them on the left side of the CCR registration page, you are good to go and ready to proceed to the 2nd part of the registration, the SBA Profile or the Dynamic Small Business Search information.  

Much of the information from the CCR will transfer over to the SBA Profile.  There is   still critical information you must enter and critical fields that must be completed.  I always advise clients to consider adding the capacity to accept Government Credit Cards and when possible, establish a General Services Administration (GSA) schedule.  Try and try as you may, you will not be able to enter information in any field controlled by the SBA.  You can, however, enter certifications under Non-Federal-Government Certifications.  Under the Products & Services category is the all important Capabilities Narrative.  This area is critical to even getting looked at.  When this field is blank, the Contract Specialist will not even bother to give you a first look.  There is a limit of 255 characters you can enter here so choose your words wisely and construct a complete paragraph.  The next critical area is Keywords.  Now, there is a limit of 525 characters you can enter in this space and a 20 character restriction on word length.  Unlike the Capabilities Narrative, the Keywords field doesn’t have to make sense.  Simply include different words that describe what you do and be sure to separate them by comas.  The final critical category is Performance History (References).  The government wants to know you can and actually have done the work you’re claiming you can do.  Don’t be afraid to fill in all the requested boxes.  The government can’t verify your ability to do the work unless they can actually talk to your references.

The 3rd and final registration is the Online Representations and Certifications (ORCA).  This is the information that goes in Section K of contracts.  The government decided to ease the requirement of having you complete this information every time you go after a contract.                  

 

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Filed under: Getting Started, Government Contracting, Registrations & Certifications, ,

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