Veterans Business Resources

a portal for all Veterans and SDV Small Business Owners

The Rifleman and Targeted Marketing

When I was a kid, another one of my favorite TV shows was “The Rifleman” starring Chuck Connors as Lucas McCain.  Yes, I liked Westerns as a kid and I still like them as an adult too.  Anyway, back to Lucas boy.  Lucas was larger than life at 6 foot 5 inches, with a lean athletic build, rugged good looks and bit of a swagger.  He was also a widower, farmer (sod buster) and a single parent raising his young son Mark, played by Johnny Crawford, in the fictional town of Northfork.  

I loved the theme music played at the beginning of every show and seeing Lucas walking down the street firing his famous Winchester Model 70 rifle with the special lever handle grip, in rapid-fire succession.  None of us could see his target, but we were all left to imagine him hitting whatever it was with pinpoint accuracy and surgical precision.  While continuing to walk down the street, he would re-cock his rifle by twirling it 360 degrees, toss it over to his left hand and reach into his left shirt pocket to grab another round to reload it.  Chuck would look directly into the camera and smile while he walked and loaded his rifle.  I liked the actors and the show, but I loved that rifle! 

I remember trying to twirl my Daisey BB gun the same way Lucas twirled his rifle.  I even tried to imitate the same moves and tricks the Rifleman did with his Winchester.  Friends, believe me, the Daisey BB gun was not designed to be used the same way Lucas McCain used his rifle.  Now, we will leave the rest of that story exactly where it was….in the past.  

What do Lucas McCain and The Rifleman teach us about Targeted Marketing?  During each engagement, The Rifleman was extremely focused on a specific target.  His pinpoint accuracy and surgical precision spoke volumes about his skill and confidence.  The skill that he demonstrated could only be developed with countless hours of practice and then even more practice.  His confidence was the result of those countless hours of practice and preparation.  Our Marketing efforts too must be extremely focused on a specific target.  WHY?  When our Marketing efforts are focused and specific, we can best evaluate our effectiveness and make corrections as necessary.  When our Marketing efforts are focused and specific, we can better manage our resources and receive the greatest return on investment (ROI).  When our Marketing efforts are focused and specific, we can soon know if we’ve chased the right rabbit and whether we need to follow him down that hole. 

Lucas’ surgical precision with his Winchester rifle reminds us that our Marketing efforts must also be precise, focused and intentional.  If we miss our target, it will not be for lack of planning and preparation.  We will spend our money on paper first, before putting it against a real requirement.  We do not want nor can we afford the Marketing strategy of throwing mud against the wall to see what sticks.”  Our Marketing efforts will be targeted, laser focused and precise.  The only way to ensure that is the case is through hard work that includes extensive research and detailed planning.

See you on the high ground!


Filed under: Getting Started

Yard Work and the Process

This summer in Texas has been brutal for people and plants!  We have paid the city a boat load of money in water fees to keep our lawn from dying in place (DIP).  Being the good neighbors that we are, it is our duty and responsibility to keep our yard well maintained like everyone else on our street and throughout the neighborhood.  That means, among other things, keeping the lawn mowed and neatly edged.  Nothing detracts from a neighborhood’s curb appeal faster than unkempt lawns. 

For most of the summer my youngest son (a high school senior) performed the task of keeping our lawn in order.  He did his best to reinforce and uphold our good neighbor standing.  Near the end of the summer, I again decided to talk and walk him through the steps and processes I consider essential to presenting a good looking and well maintained lawn.  As parents, there are many lessons we are responsible to teach our children.  To me, this is one of those lessons all young boys should know. 

The lesson begins with edging the lawn before bringing the mower out to cut it.  Edge everything; around the house itself, around the trees, around the flowers and the shrubs, along the sidewalk etc.  When this step is completed, we can finally move to the mower and actually cut the lawn.  After mowing each section, it is important to carefully look over the section to ensure the entire area was cut and no blades of grass are sticking up or worse still, entire strips of grass were never mowed.  After the entire lawn has been mowed, it is time to blow the excess grass clippings from the sidewalk and street.  Next, we pick up and dispose of the excess grass clippings.  And finally, we wash down the equipment and put it back in its proper storage location. 

When we take time to consider and study many of the common everyday tasks we perform in life, we can identify a process and the essential steps that must be performed to help ensure success.  Yard work is another of those common everyday tasks that also has a process that leads to a more efficient use of time, no duplication of effort and a better looking end product.  The process, steps and sequence described above work best for me and my household.  The process, steps and sequence you use to perform the same task might be totally different than mine and that’s perfectly OK.  The important thing here is that we recognize and understand that virtually every task we perform has a process and sequenced action steps – Government Contracting is no different.

See you on the high ground!


Filed under: Getting Started

“No Brags, Just Facts”

I guess I’m really dating myself here, but I still choose to use this example to share this fact with you now.  Back in 1969 through 1971 there was a TV show (Western) called the “Guns of Will Sonnet,” starring Walter Brennan.  Walter was an incredible actor and perhaps one of the best character actors any of us will ever see.  To help put in perspective just how good an actor he was, the man won 3 Oscars and is widely recognized as the best and most recognizable character actor, ever! 

By no means am I trying to equate the service I provide at Veterans Business Resources or what I write about in the Blog to the exalted acting career and incredible film accomplishments of Walter Brennan.  I will however, borrow a line of his to illustrate a point and express to you my genuine feelings on this subject.  Yes, as many of you have already guessed, the line is “No Brags, Just Facts.”  The information contained on this page and in this blog is, in my opinion, damn good!  Search the internet high and low and I challenge any of you to find any better.  “No Brags, Just Facts.” 

Throughout my career, I have been fortunate enough to work for and with some incredible people/teachers.  A lot of their teachings and daily actions have had an indelible impact on my life and in my career.  As we travel this road together, I will share more and more of their teachings with you.  One of those people/teachers once told me that “He who tooteth not his own horn, the same shall not be tooteth.”  Translation, believe in yourself and don’t be afraid to blow your own horn from time to time.  The information on Veterans Business Resources is damn good!  “No Brags, Just Facts.” 

Like you, I too have had many life experiences.  At the time, I didn’t necessarily understand or appreciate many of them.  However, in the fullness of time, I am beginning to see how many of those experiences and events shape and influence information I will share with you and the way I will share it with you.  Ideally, those experiences will allow me to make Government Contracting less confusing and less complicated for you.  So, to that end, please allow me to toot my own horn and again say the information in Veterans Business Resources is damn good!  The one thing that will make it GREAT is your interaction, comments and questions!  That my friend is “No Brags, Just Facts!”

See you on the high ground!     

Filed under: Getting Started

Our Attitude Determines Our Altitude

Our collective attitudes will determine our collective altitudes.  How high we climb or how successful we are in Government Contracting is determined, in large part, by our attitude toward learning and then practicing and applying the things we learn.  While I believe that the Veterans Business Resources is a really great location for Veterans to get practical, top-quality content and how to information about Government Contracting, it will not and can not take the place of self-education.  

As a collective and as individuals, we must study ourselves approved.  We will combine all the information and insights we receive from the Veterans Business Resources page with all the knowledge we gain from our self-education, with all the FREE services and information from the Small Business Development Centers (SBDC) and the Procurement Technical Assistance Centers (PTAC).  We will also leverage the expert knowledge of independent consultants and other professional business development resources to successfully overcome that the challenges of Government Contracting.  

When we arm ourselves with the right ATTITUDE, there is no limit to our ALTITUDEMr. Brian Tracy, renowned thought leader, motivational speaker, success coach and author, says, “We are only limited by the restrictions we place on ourselves and that we all have the potential to be great.”  Dare to be bigger, better, stronger, faster.  Dare to great!  Dare to win!   

See you on the high ground!         

Filed under: Getting Started