Veterans Business Resources

a portal for all Veterans and SDV Small Business Owners

Registrations & Certifications plus Networking & Marketing = Opportunity

We have already discussed each of these areas individually.  Now we’re going to examine how they work together to help position us to ultimately win government contracts.  Everything starts with POSITION.  All the success you will or currently enjoy is because of POSITION.

Long before you ever win that first contract, you lay the groundwork by getting registered in all the right places.  After you’re registered or at the same time, you start working on all the certifications that you qualify for at the federal, state and local levels.  The real power in certifications is knowing how to leverage them.

While the registration and certification process is underway, you also need to get out and start Networking.  Likewise, we have previously discussed Networking and what it can do for your business.  Networking is all about connecting and establishing connections.  No one can attend all the Networking events so we have to rely on our Marketing efforts.

Remember, everything we do is Marketing.  Your company or brand is on full display every time you walk out your front door.  Finally, at long last, all this hard work and expense combine to produce our Opportunity.  What are you going to do with your Opportunity?  When the Opportunity comes, and it will, it’s too late to prepare.  Good luck! 

 

See you on the high ground!

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Filed under: Government Contracting, Networking, Registrations & Certifications, Woods Consulting Group, , , ,

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